In the report of “China’s 500 Most Valuable Brands 2019” (the 16th) announced by the World Brand Lab (WBL) at the World Brand Summit held in Beijing on June 26, 2019, Haojue ranks the 82nd with its brand value assessed at RMB 56.946 billion, a significant increase of RMB 5.657 billion, leading the motorcycle industry for 16 consecutive years. This annual report is based on financial data, brand strength, and consumer behavior analysis.
For years, Haojue has committed itself to building “a sustainable brand” in a persistent effort to deliver products that satisfy its clients, always placing product quality as a cornerstone of both its business growth and brand enhancement. Built on its advantages as an industrial leader in product innovation and quality assurance, in customer satisfaction and market share, Haojue’s brand value has shown a strong momentum of increase from RMB 5.988 billion in 2004 to RMB 56.946 in 2019, marking a leading position in the industry for 16 consecutive years. The remarkable achievements are made as a result of Haojue’s constant efforts made in product innovation, quality enhancement, and service guarantee to better address the customers’ product needs, improve the company’s CSR fulfillment, and continuously strengthen the development of Haojue’s brand value.
As shown in the following listing, Haojue’s brand value ranks the top among the six motorcycle brands listed in “China’s 500 Most Valuable Brands 2019,” the 11th among all listed brands in Guangdong Province, and the 9th among all listed brands from the Chinese automotive industry.
Listed among “China’s 500 Most Valuable Brands 2019” are top Chinese brands from 27 industries including food and beverage, light industry, building materials, news media, textile and clothing, medicine and pharmacy, and machinery, of which 84 listed brands are from the food and beverage industry, accounting for 16.8% of the total, which again represents the largest industrial percentage. 50 brands from the light industry, 41 from building materials, 36 from news media, and 35 from textile and clothing are listed, respectively representing the 2nd to the fifth largest percentage. As noted by Professor Robert Mundell, chair of WBL, technological innovation provides the backbone for brand innovation, and technological backwardness will lead to the loss of brand competitiveness. The percentage of intangible assets in many American high-tech companies has exceeded 60% of the total assets, and the high-tech companies have contributed up to 55% to the American economic growth. Technological innovation is very much like new blood for a human body, without which brand development would be impossible.
Listed among “China’s 500 Most Valuable Brands 2018” are top Chinese brands from 25 industries including food and beverage, textile and clothing, culture and media, information technology, and household appliances, of which 85 listed brands are from the food and beverage industry, accounting for 17% of the total, which again represents the largest industrial percentage. 36 brands from the media industry have made the list, ranking the 4th among all industries. As noted by Professor Robert Mundell, chair of WBL, technological innovation provides the backbone for brand innovation, and technological backwardness will lead to the loss of brand competitiveness. The percentage of intangible assets in many American high-tech companies has exceeded 60% of the total assets, and the high-tech companies have contributed up to 55% to the American economic growth. Technological innovation is very much like new blood for a human body, without which brand development would be impossible.
It has been 16 years since WBL released its first annual Chinese brand report in 2004 when the threshold amount for the list was RMB 500 million and the average value of the top 500 brands was RMB 4.943 billion. In 2019, the threshold amount has risen to RMB 2.516 billion, and the average value of the top 500 brands has reached RMB 43.742 billion, an increase of 784.93%.
About the World Brand Lab
The World Brand Lab (WBL) is an independent professional institution based in New York that specializes in brand research, which is chaired by Robert Mundell, the 1999 Nobel laureate in Economics and a professor at Columbia University, known as the “Father of the Euro”. Fully owned by World Executive Group (iceo.com), a world leading strategic consultancy, WBL has experts and advisors from the world’s top universities, including Harvard, Yale, MIT, Oxford and Cambridge, and its research findings have been used by many corporations as an important basis for evaluating intangible assets in the course of mergers and acquisitions.
As one of China’s most influential honors in brand ranking released annually in the mid-year, the list of “China’s 500 Most Valuable Brands” offering an objective evaluation of the strength and potential of Chinese corporate brands is widely recognized as a professional and authoritative corporate ranking.
