The Boundless Love for Yushu, a special fund-raising program for disaster relief presented by CCTV.
Dachangjiang Group donates RMB 10 million to the earthquake-hit Yushu County, Qinghai Province.
On April 14th, 2010, at 7:49am, a 7.1-magnitude earthquake hit Yushu County, Qinghai Province resulting in tremendous casualties and damage. On April 20, CCTV presented a live telethon named Boundless Love for Yushu co-sponsored by the Publicity Department of the CPC Central Committee, the State Administration of Radio, Film and Television, the Ministry of Civil Affairs, and the Red Cross Society of China. At the telethon, the Dachangjiang Group made a donation of RMB 10 million under the “Haojue” name and its generous action set a role model for the industry.
On hearing the news of the earthquake, the Group management expressed their sympathy and immediately joined the disaster relief and reconstruction efforts. Apart from the donation of RMB 10 million at the telethon, they also organized a donation campaign among the staff.
“Faced with the ruthless earthquake that has caused great damage in Yushu, all Chinese people should work together to assist in the ongoing rescue and relief efforts to help Yushu recover”, said Chen Yixin, General Manager of Business Operations, as he donated at the telethon on behalf of the Dachangjiang Group. These simple but powerful words illustrate the company’s commitment to social responsibility and manifest its spirit of charity following the donation of more than RMB 15 million made to the Wenchuan earthquake relief fund.
Haojue’s charitable contributions were widely appreciated by people from all sectors, and received much support on major online motorcycle forums. A netizen from Hubei commented, “Haojue has really done a great job. It’s particularly commendable for such a motorcycle enterprise to donate RMB 10 million when the sales of motorcycles have dropped due to some local policies limiting or even forbidding the use of motorcycles. My respect goes to Haojue, and to all enterprises committed to social responsibility.” Another netizen from Xi’an said, “I felt so glad seeing Haojue was among the donating enterprises in the telethon. It’s great that Haojue, as a Chinese motorcycle enterprise, could provide support at the crucial moment. When I saw Haojue donating RMB 10 million on TV, I excitedly told my mom that the motorcycle I bought in 2001 was produced by Haojue.” A Haojue dealer from Anhui said, “As a Haojue dealer, I’m proud of its generosity. I would also like to help Yushu as I helped Wenchuan.” In praising its dedication to charity, many postings even echoed that “Want a motorcycle? Choose Haojue”.
On April 19th, the Group’s labor union initiated a fundraising campaign and had received RMB 273,447.4 from the staff members as well as the Group’s associates by April 26th. The Group is still paying close attention to the situation in Yushu and offering help to the stricken area.