中文

Haojue Ranking Industry Top for 15 Years with a Brand Value at RMB 51.289 Billion

In the report of “China’s 500 Most Valuable Brands 2018” (the 15th) announced by the World Brand Lab (WBL) at the World Brand Summit held in Beijing on June 20, 2018, Haojue ranks the 80th with its brand value assessed at RMB 51.289 billion, leading the motorcycle industry for 15 consecutive years.

Acclaimed as “China’s Oscar in Brand Ranking,” the list of “China’s 500 Most Valuable Brands” is released annually by the World Brand Lab, an independent professional consultancy of brand evaluation, based on its evaluation of the influential factors of brands, including basic indicators such as market share, brand loyalty, and industry leadership. It is now an important indication of the influence of Chinese brands.

Haojue’s brand value has increased by RMB 7.071 billion over the previous year, marking a steady growth for 15 consecutive years. The 2018 ranking is a recognition of its current product quality and profitability, as well as its future potential.
Haojue has been committed for years to 100% application of cutting-edge international technical standards to ensure a “zero-defect” quality of its products, which is made the cornerstone of both its business growth and brand enhancement, aiming to provide the consumers with high quality motorcycles that are “highly practical and comfortable with an artistic appeal.” Catering to the consumer needs, Haojue has developed a series of new products, including the attractive 250cc models such as DL250, GSX250Rand GW250, the trendsetting backbone models such as DR160 and DF150, the dynamically fashionable scooters such as VH125, VE125 and VR150, and the super-performance underbone models such as UH110, which are all popularly loved by consumers.

To better serve its consumers, Haojue has established 13,500 sales and service outlets covering all cities, counties and major townships across China, while providing the 2-year/20,000 km super-value warranty service and the 15-item meticulous maintenance service. The 24-hour service hotline 400-700-2222 is made available to ensure that our customers can be offered satisfactory services in a most prompt and efficient manner.
It is the rigorous quality assurance, constant innovation of products, and on-going considerate customer services that have enabled the steady increase and guaranteed the real worth of Haojue’s brand value.
In addition, Haojue has dedicated itself to the promotion of motorcycle tourism, and the Haojue brand of “Freedom Journey,” after five successful seasons, has become the most influential symbol of motorcycle tourism in China, receiving wide attention and recognition from Haojue motorcycle riders.

Listed among “China’s 500 Most Valuable Brands 2018” are top Chinese brands from 25 industries including food and beverage, textile and clothing, culture and media, information technology, and household appliances, of which 85 listed brands are from the food and beverage industry, accounting for 17% of the total, which again represents the largest industrial percentage. 36 brands from the media industry have made the list, ranking the 4th among all industries.
As noted by Professor Robert Mundell, chair of WBL, technological innovation provides the backbone for brand innovation, and technological backwardness will lead to the loss of brand competitiveness. The percentage of intangible assets in many American high-tech companies has exceeded 60% of the total assets, and the high-tech companies have contributed up to 55% to the American economic growth. Technological innovation is very much like new blood for a human body, without which brand development would be impossible.
It has been 15 years since WBL released its first annual Chinese brand report in 2004 when the threshold amount for the list was RMB 500 million and the average value of the top 500 brands was RMB 4.943 billion. In 2018, the threshold amount has risen to RMB 2.352 billion, and the average value of the top 500 brands has reached RMB 36.892 billion, an increase of 646.35%. According to spokesmen of Chinese economic and business communities, the steady increase of brand value epitomizes in a way the achievements of China’s 40 years of reforms and opening-up.

About the World Brand Lab
The World Brand Lab (WBL) is an independent professional institution based in New York that specializes in brand research, which is chaired by Robert Mundell, the 1999 Nobel laureate in Economics and a professor at Columbia University. Fully owned by World Executive Group (iceo.com), a world leading strategic consultancy, WBL has experts and advisors from the world’s top universities, including Harvard, Yale, MIT, Oxford and Cambridge, and its research findings have been used by many corporations as an important basis for evaluating intangible assets in the course of mergers and acquisitions.


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