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Haojue Ranks 78th Among China’s 500 Most Valuable Brands 2017

In the list of “China’s 500 Most Valuable Brands 2017” (the 14th) announced by the World Brand Lab (WBL) at the World Brand Summit held in Beijing on June 22, 2017, Haojue ranks the 78th with its brand value assessed at RMB 44.218 billion, up RMB 3.61 billion over the previous year, leading the motorcycle industry for 14 consecutive years.

As one of China’s most influential honors in brand ranking, the list of “China’s 500 Most Valuable Brands,” released annually in the mid-year that attracts wide public attention, offers an objective evaluation of the strength and potential of Chinese corporate brands based on an overall review of their financial status, consumer behaviors and brand strength, which is highly recognized by all walks of life as a remarkably professional and authoritative corporate ranking.
Sticking to its vision of building “Sustainable Brands,” Haojue has recorded a steady growth in its brand value for 14 consecutive years, showing a strong brand development momentum, as a result of its consistent commitment to satisfying the customers’ demands for products, performing its corporate responsibilities, and continuously intensifying its brand essence. Haojue is dedicated to delivering the best possible products to customers and focusing on its product quality as the foundation for its business growth and brand development, resulting in a constantly enhanced brand value built on its proven outstanding quality of products, industry-leading performance in profitability, high customer satisfaction, remarkable market share, and technological innovation capacity.

500 top Chinese brands from 25 industries are listed as “China’s 500 Most Valuable Brands” for 2017, with 82 brands, or 16.40% of the total, from the food and beverage industry, which again accounts for the largest industrial percentage. The industries with the second to the fifth largest percentage of listed brands are, respectively, light industry (65), building materials (41), media (35), and automobile (33). The 2017 list also includes 40 Chinese brands valued at over RMB 100 billion, an increase of 5 over the previous year, with 2 evaluated at over RMB 300 billion, 10 between RMB 200 and 300 billion, and 28 between RMB 100 and 200 billion.

About the World Brand Lab
The World Brand Lab (WBL) is an international professional institution based in New York that specializes in brand research, which is chaired by Robert Mundell, the 1999 Nobel laureate in Economics and “Father of the Euro” who is now a professor at Columbia University. Fully owned by World Executive Group (iceo.com), a world leading strategic consultancy, WBL has experts and advisors from the world’s top universities, including Harvard, Yale, MIT, Stanford, Oxford, and Cambridge, and its research findings have been used by many corporations as an important basis for evaluating intangible assets in the course of mergers and acquisitions.


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