中文

Haojue Ranks 74th Among China’s 500 Most Valuable Brands 2016

According to the list of China’s 500 Most Valuable Brands 2016 released by the World Brand Lab on June 22, 2016, at the 13th World Brand Summit held in Beijing, Haojue, with its brand value of 40.608 billion RMB, ranks 74th among the 500 top-rated Chinese brands selected based on ratings in finance, consumer behavior and brand strength analysis, leading the motorcycle industry for 13 consecutive years.

▲Representative of Haojue on stage for the award

As an international institution that specializes in brand research, the World Brand Lab is chaired by Robert Mundell, the 1999 Nobel laureate in Economics and “Father of the Euro” who is now a professor at Columbia University, with experts and consultants coming from the world’s top universities, including Harvard University, Yale University, Massachusetts Institute of Technology, Stanford University, University of Oxford and University of Cambridge. Its research findings have been used by many corporations as an important basis for evaluating intangible assets in the course of mergers and acquisitions. Themed on “Sustainable Brands”, the 13th World Brand Summit is addressed by Dr. Chu Xuping, Director of the Research Centre at the State-owned Assets Supervision and Administration Commission (SASAC), Stephen Woolgar, Professor of Marketing at the Saïd Business School, University of Oxford and Steve Evans, Director of Research in Industrial Sustainability, Institute for Manufacturing, University of Cambridge, among other experts and scholars.

▲Dr. Chu Xuping, Director of Research Centre at SASAC, delivering a speech

▲Professor Stephen Woolgar at Saïd Business School of University of Oxford delivering a speech

Haojue has long committed itself to building “Sustainable Brands”, which is what the 2016 summit is themed on, by delivering the best possible products to customers and focusing on its product quality as the foundation for its corporate growth and brand development, resulting in a constantly enhanced brand value built on the proven outstanding quality of its products. Since the evaluation of China’s 500 Most Valuable Brands was launched in 2004, Haojue has enjoyed a steady growth in its brand value from 5.988 billion RMB in 2004 to 40.608 billion RMB in 2016, which is made possible by its remarkable performance in profitability, customer satisfaction, market share and technological innovation capacity, ranking top in the industry for 13 consecutive years. Haojue is now the No.1 motorcycle brand in China hugely popular among customers.

[ 返回 ]